Cheap UGGs — UGGs Outlet Stores & More

Cheap Ugg boots are a unisex style of sheepskin boot originating in Australia and New Zealand. The boots are typically made of twin-faced sheepskin with fleece on the inside, a tanned outer surface and a synthetic sole. The term, ugg boots, originated from Australia, initially for utilitarian footwear worn for warmth, and which were often worn by surfers during the 1960s. In the 1970s, the boots were introduced to the surf culture of the United Kingdom and the United States. Sheepskin boots became a fashion trend in the U.S. in the late 1990s and as a world-wide trend in the mid-2000s. In Australia, they are worn predominantly as slippers and often associated with "daggy" fashion sense and "bogan" culture.
Prior legal disputes between some manufacturers of sheepskin boots arose as to distinguish whether "ugg" is a protected trademark, or a generic term and thus ineligible for trademark protection. There are more than 70 registered trademarks that include the term "ugg" in various logos and designs in Australia and New Zealand, as the term is considered a generic reference to a type of shoe. Outside Australia and New Zealand, UGG is a brand manufactured by the California-based Deckers Outdoor Corporation, with most of its manufacturing based in China and with registered trademarks in over 130 countries worldwide including the U.S., United Kingdom, Canada, all European Union members, and China.
A noteworthy manufacturer in Australia and New Zealand is the Luda Productions of Australia, which has roughly 75% of the market share in Australia; EMU Australia; Euram Ugg; Blue Mountains Ugg Boots; Original UGG Boots; Mortels Sheepskin Factory; Bearpaw; Uggs-N-Rugs; Binder Corporation and Westhaven Industries. Deckers is the leading manufacturer of the footwear style outside Australia. By 2010, worldwide sales by Australian manufacturers combined equaled 5.9% of Deckers UGG boots sales, with UGG dominating the world market.
History Cutting boot pieces from a sheepskin using a cutting press
Stitching the innersole of an Australian ugg boot
There are different claims to the origins of the ugg boot style. Artisanal sheepskin boots were known in rural Australia during the 1920s, and were reportedly worn by shearers as they found them resistant to wool yolk, which would rot their ordinary boots. However, the date of commercial manufacturing began remains unclear.[citation needed] The boots were reportedly being manufactured in 1933 by Blue Mountains Ugg Boots of New South Wales. Frank Mortel of Mortels Sheepskin Factory has stated that he began manufacturing the boots in the late 1950s.Surfer Shane Stedman of Australia has stated in interviews that he invented the ugg boot. Perth sheepskin boot manufacturers Bruce and Bronwyn McDougall of Uggs-N-Rugs have manufactured the boots since the late 1970s.
The origin of the term "ugg" is also unclear. Stedman registered the trademark "UGH-BOOTS" in Australia in 1971, and in 1982 registered the "UGH" trademark. Frank Mortel claims that he named his company's sheepskin boots "ugg boots" in 1958 after his wife commented that the first pair he made were "ugly." Some accounts have suggested that the term grew out of earlier variations, such as the "fug boots" worn by United Kingdom Royal Air Force pilots during World War I.
The 1970s saw the emergence of advertising using the UGG and UGH terms both in trade names and as a generic term in Australia.[1] The Macquarie Dictionary of the Australian language first included a definition for "ugg boot" as a generic term for sheepskin boots in its 1981 edition. (After Stedman complained to the editors of Macquarie, a trademark notation was added to subsequent editions indicating that "UGH" was a trade mark).
In the 1970s, ugg boots became popular among competitive surfers. After movie theatres in Sydney banned ugg boots and ripped jeans, the footwear became somewhat popular in the youth market as a sign of rebellion. Sheepskin footwear accounts for around 10 percent of footwear production in Australia.
International sales Surfing helped popularise the boots outside Australia and New Zealand. Advertisements for Australian sheepskin boots first appeared in Californian surf magazines in 1970. By the mid-1970s, several surf shops in Santa Cruz, California and the San Fernando Valley were selling a limited number of boots purchased by the shops' owners while visiting surfing events in Australia. In 1978, a Western Australian manufacturer of sheepskin boots, Country Leather, advertised outside Australia for distributors to sell its sheepskin boots, which were made from sheepskin sourced from Jackson's Tannery in Geelong, Victoria. Seeing the popularity of the boots among American surfers, Australian surfer Brian Smith, then living in Santa Monica, California, bought boots from Country Leather but was unhappy with the brand and decided to register UGG as his own trademark. Family friends invested $20,000 into the new venture and the group set up Ugg Imports. Due to other business commitments, in 1979 Jensen handed over his share of the company to Smith. In 1987 Smith registered Ugg Holdings Inc. and in 1985 registered a U.S. trademark on a ram's head logo with the words "Original UGG Boot UGG Australia." In 1995, Ugg Holdings purchased Stedman's various trademarks. As for the ugg name, Smith stated: "We always called them uggs, long before it was trademarked."
Shoe manufacturer Hide & Feet in Newquay, Cornwall began manufacturing sheepskin boots in 1973, and in 1990 Nick Whitworth and his wife Kath bought the business and registered "UGG" as a trade mark in the UK. Due to increasing popularity and sales, in 1991 the company changed its name to "The Original Ugg Co." In 1999, Whitworth sold the company name and the British UGG trade mark to Deckers Outdoor Corporation, renaming his company the Celtic Sheepskin Company.
By 1994, UGG boots had grown in status among surfers in California with 80% of sales in southern Orange County where Ugg Holdings saw an increase in sales of 60 percent on the previous season. Smith's UGG boots gained international exposure when they were worn by the U.S. Olympic team in Lillehammer for the 1994 Winter Olympics.Australian manufacturers also saw an increase in exports of sheepskin boots to the United States, although Ugg Holdings retained an estimated 80% market share. By the end of the year, Country Leather had opened its own shop in Redondo Beach to promote an expansion of the brand from its established surf market into mainstream footwear sales and Ugg Holdings began sourcing UGG boots directly from Jackson's Tannery, which had changed its name to EMU Australia.In early 1995, Smith promoted the UGG AUSTRALIA brand on the Rush Limbaugh show, which spurred sales while the brand gained further exposure when the San Diego Chargers started wearing them. According to retailers, it was not just the footwear that attracted consumers, but the "made in Australia" tie-in as the boots were a unique product only available from Australia and Australian products were at that time very popular. In August 1995, Smith sold Ugg Holdings to Deckers Outdoor Corporation for $14.6 million. In 1996 Deckers registered the various trademarks for "UGG" in the U.S.
Australian ugg boots are not considered fashionable in their countries of origin and are worn for warmth and comfort. Ugg boots in Australia are worn predominantly as slippers and associated with "daggy fashion sense, bogan behaviour" and the "outer suburbs" when worn in public. According to Australian fashion stylist Justin Craig: "The only people who get away with wearing them are models, who give out the message: 'I'm so beautiful, I can look good in any crap." The Deckers UGG brand emerged as a fashion trend in the US through Deckers' actions to promote it as a high fashion brand. Deckers solicited endorsements from celebrities such as Kate Hudson, Sarah Jessica Parker, Cameron Diaz, Leonardo DiCaprio and Jennifer Lopez, and product placements in television series such as Sex and the City, and films such as Raising Helen. This marketing campaign "led to an exponential growth in the brand's popularity and recognizability." The company reported US$689 million in UGG sales in 2008, almost a 50-fold increase from 1995.